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The Role of Packaging in Cosmetic Industry

Importance of Packaging in the Cosmetics Industry - Blog

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In this competitive era, good packaging is needed for every product to grab potential audiences and drive out sales. Whether you run a retail shop or an e-commerce business; packaging is essential to excel the rivals and dominate the market. In the past, people used to check products via their quality. Nowadays, trends are evolved. Product presentation weighs over quality. Like other industries, the beauty industry is highly competitive and growing exponentially. Pymnts.com states that “women spend $3,756 a year (around $313 a month), for a lifetime cost of $225,360” on cosmetics. New beauty brands are emerging day by day. Are you struggling hard to overcome cut-throat competition? Apart from improving the product’s quality, you must work on cosmetic packaging. It not only elevates the product’s perceived value but offers lasting storage for your beauty goods.

This blog is an ultimate guide to learn the significance of customized packaging for your high-valued beauty items and how it can help your brand standout. Let’s dive into the details of this blog.

Builds Brand Identity & Recognition

At present, the demand for beauty and skincare items has increased. The higher the product demand, the higher the competition. Currently, innumerable beauty brands are selling top-notch skin care products.   That’s why, it is becoming challenging for newbie to bring their business into limelight and boosting product’s sales. Here, we recognize the importance of packaging. Premium skincare packaging displaying branding elements is the ultimate way to win the attention of brand-conscious buyers. Brands can have their packaging printed with a logo, brand name, tag lines, and slogans to reinforce their brand identity.

Ensures Product Protection and Safety

Beauty items like lipsticks, compact powder, eye-shadow, foundations, or eyeliners are highly sensitive. They are likely to dry out or be damaged because of humidity, sunlight, oxidation, or heat. That’s why, these fragile and high-valued lipsticks need formulation protection packaging. Custom lipstick boxes designed with tamper-evident seals act as contamination barrier and protect products during shelf storage, handling or transit. Besides, brands can add inserts in boxes to add extra security to packaging. Inserts keep lipstick containers intact and ensure shelf life extension. Thus, products do not damage and reach the client’s destination in their pristine condition.

User-Friendly and Highly Functional

Another important aspect of cosmetic packaging is its flexibility. It is completely customizable. Brands can tailor packaging design and style to accommodate their products. Boxes designed with exclusive features like die-cut windows, handles, inserts, or hang tabs enhance the product’s shelf presence and functionality. Packaging built with the feature of a handle looks appealing and convenient to carry or hold around products with ease.

Ultimate Way to Promote Sustainability

Today’s consumers have become pretty conscious regarding the sustainability of packaging. Eco-friendly beauty packaging manufactured with recyclable materials is the best choice to cater to the needs of eco-minded buyers. Packaging manufactured with Kraft, cardboard, corrugated, and rigid materials is 100% biodegradable. Brands can add an FSC-certified label to make the package impactful.

Regulatory Compliance & Safety

The clients prefer to shop skin care or beauty items from their trustworthy brands that offer safe beauty products. Another purpose of sustainable beauty packaging is to ensure that the product is prepared complying with regulations and safety. Product packaging labeled with regulation compliances builds clients’ trust in the company’s products and urges them to make an instant product purchase without any hesitation. In this way, the brand’s integrity is retained, which results in creating a positive brand image.

Memorable Unboxing Experience

It is said that the first impression is the last impression. It is the product packaging that breaks or makes your brand image. A stunning design package customized with inside printing, custom stickers, printed labels, inserts or tissue papers looks highly professional. The clients are awe-struck when they unbox products. It has a good impact on buyers. They cannot help but appreciate brands’ efforts to create packaging by paying attention to the details. Thus, they prefer to reorder products, which results in increasing product sales.

Elevate Product Shelf Appeal

Are you looking for a shortcut to succeed in the cosmetic industry? Luxury cosmetic packaging is a quick solution to outshine brand names and products on crowded shelves. You can label packaging with branding features, alluring typography, captivating artworks and product’s description to give a personalized feel to packaging. Beauty brands can use metallic finishing’s or holographic effects to create sensory packaging to attract audiences. Besides, color psychology also plays a vital role in clients’ purchasing decisions. Vibrant and bold hues enhance the aesthetics of the packaging. Brands can pick color schemes that suit the tastes of targeted audiences.

The Impact of E-commerce on Cosmetic Packaging

Since the last decade, e-commerce businesses have flourished. Whether it’s food, beauty, health care, or whatever, consumers can order anything delivered to their doorsteps with just a few clicks. Though online shopping has eased things for users and manufacturers, the challenge of secure delivery of beauty items remains. Cosmetics are at risk of leakage or contamination during traveling. Boxes used in e-commerce are built using thick cardboard corrugated stock. Corrugated packaging comprised of flutes strengthens the packaging and makes it capable of enduring tinctures or bumps.

Conclusion

Hence, we can say that it is impossible to deny the importance of packaging for expensive beauty items.  Packaging not only keeps top-grade beauty items protected but plays a crucial role in the brand’s marketing. So, brands must give equal importance to the product’s quality as well as its presentation. As a beauty business owner, if you are looking for a reliable packaging supplier online, don’t look elsewhere other than Urgent Boxes. We offer clients first-rate packaging solutions at affordable prices. You can get boxes tailored to any design, shape, size, and layout with our expert’s help.  The best part is that our design support is free. We even share the cost of cosmetic sample packaging based on clients’ demands. What are you waiting for? Book your order right now!

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