In the competitive retail world, small details often make the biggest impressions. One simple way to stand out is by using custom made hang tags. These small but mighty pieces of branding can leave a lasting impact on your customers. Hang tags attached to your products significantly elevate your product presentation, communicate your brand story and help to influence buying decisions. Whether you run a fashion brand or offer luxury items, a well-crafted hang tag adds a personalized touch to product standing out on the shelves. Undoubtedly, a generic or an average-designed hang tab can lower the overall quality of your products and weaken your brand image. Are you confused about design, printing or working with a tight budget? We have got your backs. This guide covers everything you need to know about creating custom hang tags from design, material, printing, etc. Let’s dig into the details without further ado.
Step By Step Guide to Design Custom Hang Tags
Here is a step-by-step detailed guide to create error-free and exquisite custom hang tags:
Step 1: Define the Purpose
Before starting, you must ask yourself what is the primary function of your hang tag? Is it informational or decorative? Want to drive traffic or are you trying to reinforce your eco-friendly image? Knowing your objective will help to choose the right design, material and printing.
Step 2: Choose the Right Size and Shape
Secondly, you have to select the size and shape. Hang tags are available in a variety of sizes and shapes. Standard sizes for hang tags include:
- · 2″ x 3.5″
- · 2″ x 2″
- · 2″ x 4″
Select from rectangular, square, triangle and die-cut shapes. You can pick the size and shape of your tags that suit your products and branding needs.
Step 3: Choose Your Material
Material selection is a highly challenging task. The right material choice enhances the durability and aesthetic charm of the product. You can choose material based on your product needs and the brand’s message. The most popular options are as follows:
Kraft paper: Kraft paper is eco-friendly, durable, and 100% recyclable. It is the best option to give handmade or organic products a rustic feel.
Cardboard: It is the most common material. It comes in a variety of thicknesses and is viable for printing.
Cotton or fabric tag: They give a unique and luxurious feel. They are perfect material choices for high-end garments or artistic products.
Plastic or PVC: It is a durable and trendy option. It is a suitable option for indoor or industrial-style products.
Step 4: Customize the Hang Tag
The design of your hang tags speaks volumes for your products. So, it must be unique and catchy to reflect your brand’s image. Consider these key elements:
Logo printing: Create a clear and prominent logo
Captivating typography: Choose bold and easy-to-read fonts that match your brand’s tone and personality.
Imagery: Add product illustrations or patterns to enhance visual aesthetics
Further, you can design optional add-ons like social media handles, QR codes, or seasonal notes to make your tags more interactive.
Step 5: Printing and Finishing Options
When it comes to finishing touches, you can make a thoughtful choice. The most popular finishing options include:
Matte: Elegant, soft and velvety
Gloss: Shiny and eye-catchy
Soft touch lamination: Smooth feel for a high-end impression
Foil stamping: Adds metallic shine, standing out a specific design pattern
Embossing/ debossing: Add texture to design by raising or recessing texts or images
Partner with a reliable printer that specialize in custom hang tags and offer eco-friendly solutions if you prefer sustainability.
Step 6: Add the Right String or Fastener
The attachment of hang tag is not less than an art. How you attach your tag is just as important as the tag itself. You can choose from the following options:
- Jute twine (offers rustic feel)
- Satin ribbon (add a sophisticated and luxurious touch)
- Elastic string (highly practical and long-standing)
- Metal ball chains (best for industrial purposes)
- Custom printed ribbons (perfect for branded feel)
You can choose the fastener matching with your product’s look and feel.
Step 7: Evaluate the Quality
If you order bulk production, don’t forget to request a prototype to ensure color, finishing’s, and print quality. You can double-check:
- Spelling and grammar
- Color accuracy
- Sturdiness
- Print and finishing alignment
Final Thoughts:
Custom hang tags are more than just price labels. They are a small but impactful tool for a brand’s advertisement. Customizing hang tags tells your brand’s story, makes your product shine, and leaves a lasting impression on the buyers. The right design, material, finish, and message can make your hang tags as memorable as your product. Whether launching a new product or upgrading packaging? Small details like hang tags can turn first-time buyers into loyal customers.
